Introduction

A lot of companies talk about culture — but few actually live what they say. Most of the time, culture is just a bunch of buzzwords or a marketing exercise.

We do things differently.

What you’re about to read is an honest attempt to show, without sugarcoating, who we are — and what that really means in practice. It’s a deliberate effort to be clear about what connects us, what drives our decisions, and what we’re working to build every day.

This handbook is simple in structure, but goes deep:

• Beliefs: What we stand for — even when it’s hard, even when no one’s watching.

• Values: How our beliefs translate into guiding principles.

• Practices: How our values show up in our daily work and decisions.

• Ambitions: What we’re striving for — not just as a company, but as a group of people who believe in a more honest, human, and thoughtful way of working.